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Hastings Hub
Hastings Hub

Alex
Hastings

I help people and organisations work with AI — and actually change how they work, not just get trained on it.

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At the surface

The part everyone sees.

I work in learning and enablement — the craft of helping people and teams genuinely change how they work, especially as AI reshapes it. Most "training" changes what people know; my job is to change what they do, in the real flow of their week.

I've done that across a few worlds — a school of my own in Brazil, learning for a global tech operation, enablement across Europe — but the throughline never changes: I care about the moment something clicks, and making it last. Bilingual between English and Portuguese, equally at home in the UK and Brazil.

How I work

Three things I keep coming back to.

01

Learning architecture

Programmes designed to shift behaviour, not just deliver content — built on real capability frameworks, with a measurement spine that survives contact with a leadership team.

02

AI enablement

Helping people use AI with judgement — confidently, safely, and on work that actually matters. The goal isn't tool training; it's better decisions and reclaimed hours.

03

Building the thing

I don't just specify — I make. Prototypes, interactive experiences, automations, the occasional 3D-printed object. The fastest way to explain an idea is usually to build it.

Beneath the surface

The part that's mostly underwater.

The same instinct that shapes my work shows up at home as a slightly excessive habit of building systems for fun. A few of the things going on below the waterline:

Self-hosted
A media & photo platform of my own

Built and maintained from scratch — streaming, photo backup, automation, the lot. It stays up, and I love it. I learn more from keeping it running than from any course.

Maker
3D design & printing

Parametric CAD, custom parts, and a printer that's earned its keep. Designing for the real constraints of a machine keeps me honest about how ideas meet reality.

Automation
Small tools that remove friction

If I do something twice, I try to automate the third time. Most of it is unglamorous plumbing — which is exactly why it's satisfying when it works.

Always learning
Never done studying

Always adding to the craft — recent certifications spanning AI for business and the rhetoric of persuasive communication, with more always on the way.

On belonging

Where everyone can be fully themselves.

I build learning for people — and people never arrive as a single shape. I've worked and taught across countries, languages and cultures, and the best things I've been part of happened when everyone in the room could be fully themselves and still be understood. That's what I care about: not diversity as a slide, but belonging as the default — where difference is the material we build with, not the thing we manage around. Inclusion isn't a programme I run. It's the standard I hold every room to.

Steal these

A few notes that help me run the day.

Three markdown templates I actually use. Copy one, or download the .md — they drop straight into Notion, Obsidian, or any editor. No sign-up, no catch.

The Daily One

Find the one thing today is actually about — and protect it.


          

The Weekly Reset

Name the wins, clear the drag, pick next week's one priority.


          

The Decision Log

One line per decision and the why — so you stop relitigating the past.


          
Let's connect

The full story — the roles, the projects, the people I've worked with — lives on my LinkedIn. This page was just the person behind it.